American Greetings SmashUps

American Greetings had just launched its new SmashUps App, an e-card platform consisting of personalized, animated digital video greeting cards that use custom names, ages, photo and messages.

A wide selection featured celebrity shout-outs and songs, we were tasked to help tell the story and extend their reach. We launched a video campaign and dozens of online display ads to encourage downloads and engagement. I had a blast pushing my creative boundaries on this project! I worked closely with the AG team to bring this to life, handling everything from casting and set building to video production and editing.