Hudec Dental
Hudec wanted to refresh their current brand with a modern feel. Something fresh and new as the organization continues to grow regionally and outside Northeast Ohio.
Being a 100% family owned and operated company since 1977, they pride themselves on creating a comforting environment for their patients.
Instead of a total redesign, the goal for this logo was a fresh update that kept the brand recognizable. I focused on creating a warm, happy vibe by refreshing the typography, color palette, and speech bubble.
I also shifted the approach: instead of telling people to "Relax. And Smile." through the tagline, I showed it visually. This subtle change makes the entire logo feel much more open and welcoming.
With copy, we also took a more light-hearted approach and ran several paid media campaigns including social media, print and outdoor boards.
