Hudec Dental
Hudec wanted to refresh their current brand with a modern feel. Something fresh and new as the organization continues to grow regionally and outside Northeast Ohio.
Being a 100% family owned and operated company since 1977, they pride themselves on creating a comforting environment for their patients.
For the logo, they wanted more of an update rather than a complete redo—hoping to stay recognizable.
My focus was to create the feeling of a comforting, happy environment through type, updating the color palette and the talk bubble.
Instead of telling people to ‘Relax. And Smile.’ which honestly, I think can be triggering for some, I decided to visually represent that sentiment. Which I feel makes the logo overall more welcoming.
We also took a more light-hearted approach to their copy and ran several paid media campaigns including social media, print and outdoor boards.
